Add chatbot leads to a Mailchimp audience
Subscribed with the tags you decide
Leads go to the audience you pick, with merge fields mapped and tags applied, so a question asked at midnight can start the sequence you already wrote.
What it does
Merge fields, not just the email
First name, company, whatever your audience defines. We read the merge fields so the mapping is against what exists.
Tagged on arrival
Tag by route, and a route is scoped to a widget -- so the newsletter widget and the demo widget are told apart in Mailchimp, or land in different audiences entirely.
Consent stays yours
The subscriber status we send is the one you choose, so a double opt-in audience keeps behaving like one.
How to connect it
Read the full guide- 1
Create a Mailchimp API key
Account, Extras, API keys. The key carries its own data centre prefix, which is all we need to reach your account.
- 2
Connect Mailchimp
In Destinations, paste the key and pick the audience.
- 3
Create a route
Choose which leads it takes -- one widget, or all of them -- and the tags to apply.
- 4
Map the merge fields
Auto-map, then check it. The dispatch log keeps every attempt.
Questions people ask
Will it overwrite an existing subscriber?
It updates them by email. Fields with nothing behind them are left out rather than blanking what you already had.
Can I use double opt-in?
Yes. You choose the status we send, so the audience keeps whatever consent flow you set up.
What about unsubscribes?
They are Mailchimp's to manage. We never resubscribe someone who opted out.
What teams use it for
Upload your documents, get answers that cite them
One knowledge base, an AI chat or an Ask AI search on any site, and every answer with the passage it came from. Free for 14 days.