Guides
Everything we have written under guides.
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Oct 20, 2026 · 6 min readWhy your assistant answered in English when the question was in SpanishThree separate things decide what language an answer comes out in, and only one of them is retrieval. Here is how to tell which one is wrong from the reply itself.
Oct 9, 2026 · 7 min readHow to write documentation an AI can actually answer fromRetrieval does not read your page. It reads a piece of it, chosen by a machine, with no memory of the heading six paragraphs up. Writing for that changes a few habits, not your whole style guide.
Oct 6, 2026 · 6 min readHow long does it actually take to ship an AI chatbot?Installing takes five minutes and nobody believes it, because the thing that takes time is not installing. It is the state your content is in, and the people who have to approve it.
Sep 17, 2026 · 7 min readHow to add an AI chatbot to your websiteInstalling takes one line of code. Four decisions before it (surface, pages, sources and domains) decide whether anyone uses it.
Sep 11, 2026 · 5 min readHow to train an AI chatbot on your own contentEvery AI chat product says you can train it on your own content. The word is wrong, and believing it changes what you expect it to cost.
Sep 9, 2026 · 7 min readHow to build an AI knowledge base for your businessMost knowledge bases get worse as they grow. Start from the twenty questions people actually ask, index in the right order, and test it before your customers do.
Sep 7, 2026 · 8 min readEight questions to ask before you buy an AI chat toolEvery AI chat product demos well. These are the eight questions that tell you what it will do in month three, plus a scorecard to run live in the demo.
